Our Process

Branding
Incitrio has developed a proprietary branding strategy that will be released in book form in 2009. Our process carefully examines the 3Cs (company, competitors and customers/clients) critical to your success and then creates a strategy around the results.

Our company or corporate branding analysis takes a hard look at where you’re company is right now, what is or is not working and where you would like to be in 5-10 years. We partner with you develop your exit strategy and make sure all of your branding tactics mesh with that ultimate vision.

Our competitor analysis seriously examines your and your competition’s strengths and weaknesses to develop a profile of opportunities and threats. By creating a competitive strategy canvas, we can then discover the best ways to leverage your strengths and capitalize on your competitor’s weaknesses to increase sales and maximize profitability.

Our customer/client analysis develops a profile and map for your marketing team to understand the psychographic needs of your audience and enables our design team to create customized solutions based on the best ways to reach your target. Each customer-focused campaign might consist of different variables but clients will receive an overall strategy that clearly explains how tactics will be chosen and the ways they will be applied and changed across the different demographics.

Lastly, we take careful consideration of the best ways to position your company with regards to your competition and customer archetype so that your goals are met. Whether they be position for acquisition, increase conversions or maximize marketing budget and demonstrate ROI, our customized approach guarantees that your marketing dollars are well spent. Just ask our clients!

Incitrio offers branding strategy as part of a design package and in one-hour in-person coaching form. Please click here to request more information regarding our consulting services.

Design for Print
Incitrio’s graphic design for print services are always married with a branding analysis. Whether it’s a one-page basic analysis for the CEO in a hurry or a 2-4 time meeting with the Executive team, Incitrio can accommodate and flex depending on client requirements.

Our design process begins once the branding analysis and creative brief are complete. This ensures both parties are on the same page and have criteria for measuring success when looking at proposed design solutions.

Incitrio offers full service project management, whether you’re using our recommended team of experts or would like us to over see your existing team…we do it all. Our online project management system enables clients and vendors to access timelines and view comps, make comments and communicate with team members so that all parties are on the same page in terms of timeline, deliverables and budget.

Design for Web
Incitrio’s graphic design for print services are always married with a branding analysis. Whether it’s a one-page basic analysis for the CEO in a hurry or a 2-4 time meeting with the Executive team, Incitrio can accommodate and flex depending on client requirements.

Incitrio takes user experience design and sitemap strategy development very seriously, the design process does not begin until user requirements, site map development and the branding analysis are complete. This ensures both parties are on the same page and have criteria for measuring success when looking at proposed design solutions.

Incitrio offers full service project management, whether you’re using our recommended team of experts or would like us to over see your existing team…we do it all. Our online project management system enables clients and vendors to access timelines and view comps, make comments and communicate with team members so that all parties are on the same page in terms of timeline, deliverables and budget.

In addition, Incitrio also offers an online site map development tool so that all parties: design, programming, copywriting, photography, illustration and client can view and upload files to interact with a living, organic site prior to the start of programming.

Incitrio’s programming process does not begin until the design and copywriting have been signed off to guarantee maximum accuracy and efficiency. We host all client sites on a subdomain of our site not visible to the public so that testing can be done prior to sending the new site live. Should the client request SEO, Incitrio can create a fully integrated SEO strategy that includes company and competitor analysis and recommendations to integrate into programming prior to site launch.

Social Media
Incitrio gets social media. While it’s not right for everyone, you can trust that Incitrio will never recommend a solution that is not right for your company or your target audience. Technology solutions are constantly changing, Incitrio’s team of social media gurus attends the latest conferences and read the latest blogs & articles to make sure we are up-to-date and ready to go when the need for a campaign strikes.