http://www.incitrio.com/blog/2008/11/04/attn-paul-michaels-ceo-of-mars-candy-will-you-keep-halloween-safe-for-our-kids/ The best resource for the latest information regarding hot trends and opportunities in branding. Fri, 14 Aug 2009 00:22:59 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.incitrio.com/blog/2008/11/04/attn-paul-michaels-ceo-of-mars-candy-will-you-keep-halloween-safe-for-our-kids/comment-page-1/#comment-21 marco Mon, 23 Mar 2009 19:49:55 +0000 http://incitrio.wordpress.com/?p=44#comment-21 This really puts into context the risk of allowing your kids to go knocking door to door on Halloween. The worst part is that since the kids were supervised, the risk really hits home with concerned parents. I doubt that the candy corporations would take any responsibility here, although it is a very good idea to bring it to their attention since they make so much profit from the holiday. A decal would really allow them to advertise, but I also doubt that many people would want to put a sticker on their door. The real responsibility is in the parent's decision to allow their kids out. I think that if this violet trend continues, parents will ultimately begin to opt out of trick-or-treating all together and focus more on allowing other "safe" types of events for their kids. This really puts into context the risk of allowing your kids to go knocking door to door on Halloween. The worst part is that since the kids were supervised, the risk really hits home with concerned parents.
I doubt that the candy corporations would take any responsibility here, although it is a very good idea to bring it to their attention since they make so much profit from the holiday. A decal would really allow them to advertise, but I also doubt that many people would want to put a sticker on their door. The real responsibility is in the parent’s decision to allow their kids out. I think that if this violet trend continues, parents will ultimately begin to opt out of trick-or-treating all together and focus more on allowing other “safe” types of events for their kids.

]]> http://www.incitrio.com/blog/2008/11/04/attn-paul-michaels-ceo-of-mars-candy-will-you-keep-halloween-safe-for-our-kids/comment-page-1/#comment-16 DaviD Fernandez Thu, 19 Feb 2009 20:00:53 +0000 http://incitrio.wordpress.com/?p=44#comment-16 What about the Deceivers that want the kids to think their house is safe? This plan doesn't seem very safe to me. What about the Deceivers that want the kids to think their house is safe? This plan doesn’t seem very safe to me.

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