Archive for January, 2012
Last week, our friend Schmiddy breathed new life into our conference room. Mark “Schmiddy” Schmid is the CEO of Sk8ology. Sk8ology sells carabiners to maintain your skateboard and incredibly cool display systems for skate decks.
Schmiddy began skateboarding at age 6 and hasn’t stopped for 30 years. His passion for skating and the skate industry is obvious and infectious.
Schmiddy was nice enough to donate some amazingly cool, framed skate decks to Incitrio so that we could liven up our conference room. He even came and installed them for us! We have to say that our conference room is definitely the coolest on the block now.
Looking for a way to transform skate decks into wall art? Check out Sk8ology’s website.
January 26th, 2012
The Social Express
Incitrio’s latest work in web design for The Social Express™ combines fun with a professionalism to create a memorable experience for each visitor. By developing a blog strategy and showcasing the software product’s best features, Incitrio created a website that is functional and compelling. Most importantly, the site produces results.
At just over 4 sales/day with limited marketing, the client is deliriously happy with the results. Incitrio has built a strong platform from which to launch compelling marketing campaigns that are guaranteed to convert.
And, as if conversions and a bounce rate of under 40% weren’t enough, the client has complete control over content and images through the WordPress integration. The client has taken this control and run with it, blogging often and tweaking content as need be.
So What Are You Waiting For?
Does your company’s website send the right message? A custom website from Incitrio provides a great user experience (and looks pretty awesome, too). Integrating your website into WordPress allows you to edit content, saving you from costly maintenance fees and allowing you to be the boss of your own website.
Take control of your website in 2012. From now through February 15th, receive a free custom Facebook page ($750 value) when you sign a contract to create your custom WordPress website with Incitrio. Request a quote >
January 24th, 2012
Part Three of Our Demystifying Google Series
Google’s advertising platform, Google Adwords, is the magic behind Google’s targeted advertising. Adwords is Google’s advertising service. It allows you to advertise on Google and its affiliates using the Pay Per Click system, meaning that you pay each time someone clicks on your ad. PPC allows you to control who you target your ads to as well as how much you spend on ads.
Google Adwords – Where do they appear?
Google Adwords ads can appear in a few different places on the search results page. You can see ads in the “Sponsored Links” section to the right of the general search results. Ads can also appear above the search results. These ads, not surprisingly, have a higher click rate than those in the Sponsored Links section.
Adwords Keyword Tool – How do I choose the keywords I want to target?
Adwords is so effective because of the Adwords Keyword Tool, which analyzes keywords to discover what Google users search for most. The Keyword Tool allows you to figure out what search terms are most relevant to your business. It tells you how many times per month people search for terms and the term’s competitiveness. Competitiveness is based on monthly searches and on the number of people trying to optimize for that term. The higher the competitiveness, the less likely you will be able to rank using that term.
The Keyword Tool is accessible to anyone, but can also be used once you have an ad campaign set up with Google. This set-up allows you to monitor the keywords you use and edit them if necessary.
Google Placement Tool – How can you further target your ads?
Adwords also allows you to target your ads using the Placement Tool. The Placement Tool allows advertisers to target their ads to searchers based on a searcher’s characteristics. Advertisers can choose up to three categories to target their ads to including: age, gender, income, and location. By allowing control over what demographic groups you can target, the Placement Tool helps you to make sure the right people see your ad. If the ad is relevant to the user, they are much more likely to click on it. By utilizing the Placement Tool, you reduce your per click expense while increasing the chances that your ideal customer finds you.
Want to make the most of your online marketing efforts? Contact Incitrio at 858.202.1822 to get an honest review of your current efforts and to get brand-specific strategies proven effective in today’s online marketing jungle. We are an award winning, full-service marketing firm focused on client success in Search Engine Optimization, Graphic Design, Online Marketing, Email Marketing and Web Design.
January 18th, 2012
