Social Media Marketing To-Dos for 2013

December 10th, 2012

2013 is fast approaching, which means it’s time to start thinking about your social media goals for the coming year. The New Year is a chance to start with a fresh attitude and approach to marketing yourself on social media. The checklist below (courtesy of Mashable.com) can help you create a plan and stay on track.

1. Get Internal Alignment
Before you charge ahead with a social media plan, make sure that your internal team is on board. Everyone on your team, from the marketing team to the sales team to the operations team needs to understand the vision and plan for the company’s social media. Whether you’re a small or an enterprise level business, you need to make sure that all employees/departments understand the plan and have a chance to voice their opinions. That way, the entire company is presenting a united front.

It’s a good idea to assign a point person/people that are in charge of the social media accounts and can acts as liaison between departments.

2. Collect All of Your Company’s Customer-Facing Assets
Gather and collect all marketing and sales assets that your company has, such as whitepapers, datasheets, reports, videos, and presentations. These assets can help you understand what you have been promoting the past year and if you want to change that message or refine and expand on it. These assets can also come in handy for generating content for your social media sites.

3. Look Back at 2012
Take a look at your company’s 2012 social media activity. Compile a list of all of the social media accounts that your company has and analyze what you posted, how often, and what kind of engagement your posts received. Then, you can decide which platforms work best for your company and which you should think about deleting. It’s important to focus your resources on the platforms where your customers spend time and where you get the most engagement.

4. How Does Social Tie Into SEO?
Social sites matter more and more in search engines. How have your company’s social media sites affected your SEO efforts? Are you tracking social mentions and follows at the same time as you’re tracking SEO effectiveness? By tracking both, you’ll have a better idea of how social effects your company’s online presence.

5. Have a Plan
Your 2013 social media goals need to resonate with your customer base. Put in the time now to think about your business goals and how they can relate to your social media goals. Then, come up with a plan of action for the New Year.

Here are some ways that social media can work for your company:

• As a top-notch customer service platform
• As a way to update customers on new products/services
• As a way to offer promotions
• To educate customers on your company’s value
• To take your brand viral
• To inform your audience about changes to your product, company, industry, etc.
• To act as a thought leader in your industry

Do you need help defining and executing a 2013 social media plan? Incitrio can help. Call us at 858-523-1822 or email us at [email protected]. We are a full-service branding, marketing, graphic, and web design agency in San Diego focused on creating integrated, big picture solutions for our clients.

Entry Filed under: Social Media Marketing San Diego