In today’s marketing environment, “social media” has become an all-encompassing buzzword that excites and terrifies professionals everywhere. What is it exactly? Why do I need it? And, most importantly, what exactly can social media do for me without eating up all of my valuable time?
In this workshop, Angela Hill from Incitrio will teach you the basics of social media as well as share cutting edge techniques to help you kick-start your online marketing campaign. Listen to non-profit case studies, large and small, to discover fascinating ways your peers are using social media to leverage their internal teams. Learn how to create your own social media plan that is scalable and attainable. Discover best practices for training your staff and volunteers to communicate online. Discuss how social media can leverage and augment your existing content. And, lastly, use social media as a powerful tool to manage ongoing donor relationships, engage your volunteers and attract new funding.

What Attendees Will Learn:

o      Social Media – terminology, tactics and tools

o      Best practices case studies from small and large non-profit organizations

o      How to create your own social media plan

o      Best practices for training staff/volunteers to communicate online

o      How to leverage existing content across multiple platforms to create “buzz”

o      Tips for managing ongoing donor relationships, volunteer engagement and fundraising online

About the Presenter
Angela Hill is the President and Creative Director of Incitrio, a boutique graphic design and branding agency. Incitrio specializes in brand strategy and brand implementation via design for print, design for web, and fully integrated marketing campaigns.

Since 1992, Ms. Hill has worked in the graphic design, branding and marketing industry within in-house agencies, advertising, marketing, and design firms in St. Louis, San Francisco, and San Diego.  In 2008, she received the YWCA’s TWIN Award. The Tribute to Women of Influence (TWIN) Awards Program honors not only women who demonstrate excellence and top leadership within their companies, but also the companies that employ these women.

Ms. Hill has experience creating and implementing brand strategy for organizations located throughout the world. Prior to starting her current firm, Ms. Hill’s national clients included: Hallmark, Williams Sonoma, Mars Candy, Energizer, Ford, Intel, Pepsi, Foster Farms, Sega, Merrill Lynch, Visa, and PG&E.

Ms. Hill currently provides brand analysis, strategy and implementation to such corporations as: 3ECompany, The American Council on Exercise, Barney&Barney, Capstone, California Center for Sustainable Energy, Claritas (a division of Nielsen), Open Energy, Marsh, Nanogen, and the Veterinary Specialty Hospital.

Presentation Download
Click here to download the Social Media for Non Profits presentation or view online. For additional questions, please contact startfresh at incitrio dot com or call 858-202-1822.

In this past week, the Obama campaign and the National Democratic party have come together to donate supplies and equipment from President-Elect Obama’s campaign offices around the country. Each office has partnered with iLoveSchools.com to ensure that local campaign offices donations go directly to nearby school districts for maximum impact and effect. Click here to read more. And, google “Obama donates thousands to schools” to read articles about this nationwide effort like the one in the Philadelphia Inquirer.

Incitrio is proud to have partnered with iLoveSchools.com to donate pro bono: branding analysis and strategy, logo refinement, stationery package design, collateral design, press release development, and cause marketing campaign & strategy development for the Obama partnership.

Said owner, Angela Hill at Incitrio: “iLoveSchools.com personifies the ideal non-profit: 100% of funds and equipment go directly to teachers and not ILS operations. They are making a direct impact on the nation’s Educational system by providing the opportunity for individuals and corporate donors to partner directly with teachers and schools at the local level. America’s teachers are getting the resources they need to create a better classroom environment for learning, regardless of geographic, demographic and economic limitations. Very few non profits can make that same claim.”

View samples of our design work for iLoveSchools.com: logo, website design.
Note: the new website will be live later this month, click on this link here to view the old site for comparison.

In Sumter, South Carolina, an ex-convict who said he thought he was being robbed gunned down a 12-year-old trick-or-treater, shot nearly 30 rounds with an assault rifle from inside his home after hearing a knock on the door. Quentin Patrick, 22, is accused of killing 12-year-old T.J. Darrisaw on Friday night. T.J.’s 9-year-old brother, Ahmadre Darrisaw, and their father, Freddie Grinnell, were injured but were released after being treated at a hospital.

The family attended a Halloween celebration in downtown Sumter, 45 miles east of Columbia, then stopped at Patrick’s house because the porch light was on, police said. Another sibling was with them but wasn’t hurt. Police said at least two of the boys were wearing ghoulish masks when they knocked on the door. The boys’ mother and a toddler stayed in the car nearby. Click here to read the full article.

A story like this is so horrible and sad to a mother of two little boys myself. A child getting hurt or killed is a parents’ worst nightmare. The fact that it came on a night that is dedicated to celebrating imagination and getting to know your neighbors, is beyond terrible. So, I am issuing a challenge. Right here. Right now.

Dear Paul Michaels, CEO of Mars, Inc. (aka Mars Candy),

What will you do to keep Halloween Safe for our Kids? In the face of tragedy, this is your moment to step up to the plate and do the right thing for your community and country. I challenge you to create a “Keep Halloween Safe” campaign.

Next Halloween, put (free) window decals in your candy bags and educate the public via television advertising. Tell the public: “Making sure our children are safe and happy this Halloween starts with you. Please put this window decal in the front window or on the front door of your house so that parents and trick or treaters know that your house is a Halloween Safe house.”

You have the marketing power, now it’s time to do the right thing for the children. Will you accept this challenge?

Sincerely,

Angela Hill

Incitrio