Exciting news at Incitrio! We currently rank within the top 5 print designers on Thumbtack. With Thumbtack, clients can search for services and get bids from the top companies for everything from guitar lessons to legal consultations. We are excited that Thumbtack recognized us and encourage you to use their website when you need to find quality service professionals in your area.
Channel 6 Reporter, Marc Bailey recently interviewed Angela Hill, Creative Director & President of Incitrio. The topic? The 2010 AIGA Y International Design Conference held in San Diego and the impact of design on our world.
In this interview, she explains how everything around us from the packaging of a teapot to the design of a toothbrush requires the careful and thorough work of a designer. Even something like user experience of a website requires careful design thinking to ensure their client is able to control the path in which the user will navigate through their site and cause that action to lead to a sales conversion.
Designers from a vast array of industries, from all around the world, gathered to present on different topics related to design at the 2010 Y Conference. Angela Co-Chaired and presented at the conference with her expertise covering branding, design for print, design for web, and social media. Ms. Hill, founder of Incitrio (an award-winning global branding & design agency), has worked with Fortune 500 clients from around the world to help their company with corporate rebranding and reposition their products/services for financial success.
Make sure to subscribe to the Incitrio Networker to not miss out on next years Y conference, the last weekend of 2011. http://www.incitrio.com/newsletter/subscribe.shtml
By,
Angela Hill
President & Nationally Renowned Rebranding Expert, Speaker & Author
To begin any onsite SEO, you must first start with a website analysis. An analysis will provide a snapshot of where your website is at and what needs to change to reach your goals. I recommend using www.websitegrader.com. Website Grader is a great tool because it not only provides a snapshot of your website, but also allows you to compare your website to competitors. The report will provide you with a score from 1-100 of your current onsite SEO strength. From there, you can create a plan to allocate your time and effort in the areas that need the most work. The report will also provide you with the amount of indexed pages and inbound links of your website vs. your competitors. This information will be invaluable when creating your online marketing strategy.
Step 2: Keyword Research
After performing a website analysis, the next step for most will be to start keyword research. This is a process where you select a cluster of keywords to optimize each page of your website around. You can use Google Keyword Tool to research keywords and their monthly search results. From here you can decide which keywords to use as the foundation of your onsite SEO.
Step 3: Keyword Execution
Once your keywords are selected, execution can begin. This is where things can become a little bit more complicated. There are many different ways to leverage your keywords throughout your website content and coding, and many of these steps will require a programmer to complete. Here is a list of the different places to leverage your keywords:
Website url
Title tags
Meta tags
H1 tags
Alt tags
Website content
And Voila! Your onsite SEO is in place and its time to move on to Part 2: Onsite Blog. (This topic will be covered in the next post. Each bullet in Ingredients will become its own post.)
Incitrio is a boutique design firm located in Sorrento Valley, San Diego, California. We work primarily with B2B clients in California, but have clients around the US and the world. We are seeking a senior designer / art director with a minimum 10 years experience to come in on a 3-month full-time placement starting the last week of August. We will accept applications from designers not living in San Diego, but we will not pay for relocation and we require the 3rd interview be conducted in person.
Qualifications
Must have – expert level design, production and software skills, multi-page layout, identity, branding, and web design, hard-work ethic, mellow personality, sense of humor, ability to follow directions, AIGA membership
Like to have – packaging design, sustainability and cause marketing experience, understanding of social media, seo, ppc and online marketing
Great to have, but not required – ability to speak/write in Chinese, ability to program in html
Corporate Culture
We work hard and play hard. Office hours are 8am-6pm M-Th and 8am-12pm Fri. Our goal is to give 110% at work so you have the freedom to recharge with your family, friends in your off hours. We believe balance is critical and almost never work late and absolutely do not work weekends. We create award-winning work and so attention to detail is vital as well as an ability to spell. If you love typography and color theory, you’ll love it here. We don’t take ourselves too seriously and we have a very family-like environment.
To Apply
Please send a cover letter, resumé and business card via the mail (yes, snail mail) to Angela Hill, President of Incitrio. Include the answers to the following questions: 1. I started my design career… 2. I’m still in design because I love… 3. My favorite font is… 4. My favorite pantone is… 5. The most challenging project I ever worked on was…
Incitrio
10951 Sorrento Valley Road, Suite 2c
San Diego, CA 92121
Thanks and we look forward to receiving your resumés!
Print Designers
