• Onsite SEO
• Onsite Blog
• Pay Per Click Campaign
• Email Marketing
• Social Media Marketing
• YouTube Videos
• Offsite SEO

Instructions:

Part 1: Onsite SEO

Step 1: Website Analysis

To begin any onsite SEO, you must first start with a website analysis. An analysis will provide a snapshot of where your website is at and what needs to change to reach your goals. I recommend using www.websitegrader.com. Website Grader is a great tool because it not only provides a snapshot of your website, but also allows you to compare your website to competitors. The report will provide you with a score from 1-100 of your current onsite SEO strength. From there, you can create a plan to allocate your time and effort in the areas that need the most work. The report will also provide you with the amount of indexed pages and inbound links of your website vs. your competitors. This information will be invaluable when creating your online marketing strategy.

Step 2: Keyword Research

After performing a website analysis, the next step for most will be to start keyword research. This is a process where you select a cluster of keywords to optimize each page of your website around. You can use Google Keyword Tool to research keywords and their monthly search results. From here you can decide which keywords to use as the foundation of your onsite SEO.

Step 3: Keyword Execution

Once your keywords are selected, execution can begin. This is where things can become a little bit more complicated. There are many different ways to leverage your keywords throughout your website content and coding, and many of these steps will require a programmer to complete. Here is a list of the different places to leverage your keywords:

• Website url
• Title tags
• Meta tags
• H1 tags
• Alt tags
• Website content

And Voila!  Your onsite SEO is in place and its time to move on to Part 2: Onsite Blog. (This topic will be covered in the next post. Each bullet in Ingredients will become its own post.)

By,
Blake Gantney
Online Marketing Specialist

Incitrio
http://www.incitrio.com
Visit Incitrio on Facebook
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Watch on YouTube

Qualifications

Must have – expert level design, production and software skills, multi-page layout, identity, branding, and web design, hard-work ethic, mellow personality, sense of humor, ability to follow directions, AIGA membership

Like to have – packaging design, sustainability and cause marketing experience, understanding of social media, seo, ppc and online marketing

Great to have, but not required – ability to speak/write in Chinese, ability to program in html

Corporate Culture

We work hard and play hard. Office hours are 8am-6pm M-Th and 8am-12pm Fri. Our goal is to give 110% at work so you have the freedom to recharge with your family, friends in your off hours. We believe balance is critical and almost never work late and absolutely do not work weekends. We create award-winning work and so attention to detail is vital as well as an ability to spell. If you love typography and color theory, you’ll love it here. We don’t take ourselves too seriously and we have a very family-like environment.

To Apply

Please send a cover letter, resumé and business card via the mail (yes, snail mail) to Angela Hill, President of Incitrio. Include the answers to the following questions: 1. I started my design career… 2. I’m still in design because I love… 3. My favorite font is… 4. My favorite pantone is… 5. The most challenging project I ever worked on was…

Incitrio
10951 Sorrento Valley Road, Suite 2c
San Diego, CA 92121 

Thanks and we look forward to receiving your resumés!

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