Did you know that Incitrio designs and programs ecommerce websites? Whether you’re looking for a way to showcase your product or want to sell seats at an event, Incitrio is ready and able to design and program the perfect site for you.

Take a look at one of our latest ecommerce sites, Pharma-Choice.com.

Video production is hot. Having a well placed video on your website can make the difference in attracting the right type of client. The benefits of utilizing videos in your marketing is two fold; you are able to reach a much broader audience, and you can supplement your current marketing efforts.

Reaching a Bigger Audience with Video Production

YouTube is the largest search engine second only to Google. It is used on a daily basis by millions of people for both entertainment and research purposes. By adding video content to YouTube, you are making yourself accessible to the second largest audience on the web. Online marketers know that digital video production cannot be ignored because a well thought out video production strategy will not only attract new customers, but will also improve your brand. By consistently engaging your audience with video, you not only position yourself as an expert in your industry, but you give a voice and face to your brand.

Online Videos Have the Potential of Going Viral

Viral videos have been known to rocket a company into new heights. They have launched new stars and have launched new careers. Videos are so easy to share. If you create a video that is funny, intriguing, engaging, or provides great value, you can be sure to find it being shared online. If you have a great idea for a video that you know has the potential to go viral, contact Incitrio today.

Supplementing Your Current Marketing Efforts

Videos are very helpful for your online visitors. They can help explain a difficult topic that would otherwise be difficult to get across. This is important because video production can help your marketing and sales department save time. A well developed video can be easily referenced time and time again. If your sales team is faced with having to answer the same question over and over again, consider creating a video response. If your product is difficult to use or if there are complicated setup steps, consider an instructional video. Instead of relying too much on your customer service representative or technical advisor to answer these questions, create a video. A video on your website will be accessible 24hours a day. This means that your customers will find the valuable answers they are looking for without having to face disappointment when nobody picks up the phone during off-hours.

What is a Transmedia Video?

Transmedia videos are the most useful videos in delivering a difficult message to a greater audience. Transmedia videos utilize a mixture of video and motion graphics seamlessly integrated to provide the viewer with a video watching experience that goes deeper than just any ordinary video. Transmedia videos produced at Incitrio are commercial quality videos that can be used online, or on television. If you are interested in a transmedia video, contact us today.

Last week, our friend Schmiddy breathed new life into our conference room. Mark “Schmiddy” Schmid is the CEO of Sk8ology. Sk8ology sells carabiners to maintain your skateboard and incredibly cool display systems for skate decks.

Schmiddy began skateboarding at age 6 and hasn’t stopped for 30 years. His passion for skating and the skate industry is obvious and infectious.

Schmiddy was nice enough to donate some amazingly cool, framed skate decks to Incitrio so that we could liven up our conference room. He even came and installed them for us! We have to say that our conference room is definitely the coolest on the block now.

Looking for a way to transform skate decks into wall art? Check out Sk8ology’s website.

Incitrio’s latest work in web design for The Social Express™ combines fun with a professionalism to create a memorable experience for each visitor. By developing a blog strategy and showcasing the software product’s best features, Incitrio created a website that is functional and compelling. Most importantly, the site produces results.

At just over 4 sales/day with limited marketing, the client is deliriously happy with the results. Incitrio has built a strong platform from which to launch compelling marketing campaigns that are guaranteed to convert.

And, as if conversions and a bounce rate of under 40% weren’t enough, the client has complete control over content and images through the WordPress integration. The client has taken this control and run with it, blogging often and tweaking content as need be.

So What Are You Waiting For?

Does your company’s website send the right message? A custom website from Incitrio provides a great user experience (and looks pretty awesome, too). Integrating your website into WordPress allows you to edit content, saving you from costly maintenance fees and allowing you to be the boss of your own website.

Take control of your website in 2012. From now through February 15th, receive a free custom Facebook page ($750 value) when you sign a contract to create your custom WordPress website with Incitrio. Request a quote >

Google’s advertising platform, Google Adwords, is the magic behind Google’s targeted advertising. Adwords is Google’s advertising service. It allows you to advertise on Google and its affiliates using the Pay Per Click system, meaning that you pay each time someone clicks on your ad. PPC allows you to control who you target your ads to as well as how much you spend on ads.

Google Adwords – Where do they appear?

Google Adwords ads can appear in a few different places on the search results page. You can see ads in the “Sponsored Links” section to the right of the general search results. Ads can also appear above the search results. These ads, not surprisingly, have a higher click rate than those in the Sponsored Links section.

Adwords Keyword Tool – How do I choose the keywords I want to target?

Adwords is so effective because of the Adwords Keyword Tool, which analyzes keywords to discover what Google users search for most. The Keyword Tool allows you to figure out what search terms are most relevant to your business. It tells you how many times per month people search for terms and the term’s competitiveness. Competitiveness is based on monthly searches and on the number of people trying to optimize for that term. The higher the competitiveness, the less likely you will be able to rank using that term.

The Keyword Tool is accessible to anyone, but can also be used once you have an ad campaign set up with Google. This set-up allows you to monitor the keywords you use and edit them if necessary.

Google Placement Tool – How can you further target your ads?

Adwords also allows you to target your ads using the Placement Tool. The Placement Tool allows advertisers to target their ads to searchers based on a searcher’s characteristics. Advertisers can choose up to three categories to target their ads to including: age, gender, income, and location. By allowing control over what demographic groups you can target, the Placement Tool helps you to make sure the right people see your ad. If the ad is relevant to the user, they are much more likely to click on it. By utilizing the Placement Tool, you reduce your per click expense while increasing the chances that your ideal customer finds you.

Want to make the most of your online marketing efforts? Contact Incitrio at 858.202.1822 to get an honest review of your current efforts and to get brand-specific strategies proven effective in today’s online marketing jungle. We are an award winning, full-service marketing firm focused on client success in Search Engine Optimization, Graphic Design, Online Marketing, Email Marketing and Web Design.

2011 is almost over and all of us at Incitrio have really enjoyed working with you this past year. We had the opportunity to work on some really amazing projects. And, while it’s hard to pick just a few, we managed to narrow down our Top 5 Favorite Projects of 2011. They’re in no particular order. (Hey, it was hard enough to pick just 5!)

The Social Express™ > Custom WordPress Ecommerce Website Design and Programming

We are extremely proud of the work we did for The Social Express, an innovative software for children with autism, Asperger’s, and other social learning challenges. We designed and programmed a fully functional WordPress website with fully integrated ecommerce functionality. Within three weeks of launching the website, there were over 1,000 downloads of the lite version (an average of 75 downloads a day), 1,000 unique visitors, and a bounce rate under 40%. The best part? Visitors spent an average of 1½–2 minutes on the site. Not only is the site engaging, but with minimal online marketing, it’s already generating 4 sales per day.

Visit the site at: http://thesocialexpress.com/

CRS Financial Management Solutions > Transmedia Design and Programming

Have you ever felt that your company is complicated and your process is challenging for people to understand? You’re not alone. Many companies face the same issue, including CRS Financial Management Solutions. Founder and CEO Marilyn Magett was producing amazing results for her clients, but offered so many services for such varied scenarious that potential clients had difficulty appreciating how she could help them. Incitrio created a transmedia video that combined a motion graphic, an interview with Ms. Magett, and testimonials from three clients to create a 24 hours a day/7 days a week sales asset. The video explains CRS’ offerings in a visually appealing, straightforward manner, leading to better pre-qualification and higher conversion.

Watch the video here: http://www.youtube.com/watch?v=U1BhaeUuFmA

Jewish Federation of San Diego County > Branding and Design

The Jewish Federation of San Diego County came to Incitrio to rebrand the organization and set the stage for the 2011-2012 campaign. The organization has strong roots in the community and needed collateral that told their story in a more compelling manner. They were a joy to work with, and we loved designing and writing their Program and Impact stories as well as thier Case for Giving brochure. The collateral will be an integral part of their 2012 fundraising and outreach efforts.

See an example PDF here: http://www.incitrio.com/blog/wp-content/uploads/2011/12/JFS-100_GivingBrochure_v.10.3_FINAL_LR.pdf

Nulu Languages > Website UX and SAAS UI Design

Some websites need that extra something special because they offer a unique experience. Nulu Languages is just such a site. Nulu Languages is an online software designed to help foreign language teachers and students connect and learn in new, more effective ways. Incitrio designed the user experience section of the Nulu website, everything before the user logs in. And, the SAAS UI Design, everything after the login. Post login, students can read articles and respond, review flashcards, and discuss content with their fellow classmates. Teachers can assign readings and monitor students’ progress. And, administrators can manage multiple classes, teachers, and languages.Throughout the design process, the Incitrio team also participated in the software ideation process to suggest feature enhancements and functionality benefits. Pre-login, the site acts as a visual sales power, educating the prospective client as to the benefit of this new way of language learning. The site officially launches at the beginning of 2012 and already has several thousand students registered.

View an example PDF here: http://www.incitrio.com/blog/wp-content/uploads/2011/12/NULU-Website-.pdf

City Heights Partnership for Children > Branding, Naming, and Design

The City Heights Partnership for Children is a collective impact created to combine the forces of many powerful organizations and leverage their impact on the City Heights neighborhood of San Diego. Incitrio performed a series of focus groups with key audiences culminating in a brand positioning strategy, name, and, ultimately, a logo that over 150 people agreed upon. No small feat! The name and logo represents the core values of empowerment, collaboration, nurturing, and trust. It is our sincere hope that this initiative will pave the way for future collective impact initiatives in other similarly impacted neighborhoods.

View the logo here: http://cityheightslife.com/?attachment_id=711

Most people have heard of Pay Per Click, or PPC, but not everyone knows how to make it work for their ad campaign. If done incorrectly, PPC campaigns can cost you a lot of money and still produce minimal results.

Pay Per Click Strategy – What is PPC?

PPC is how Google charges you for the ads you purchase. As an advertiser, you “bid” on what you want to pay for a click on your ad. If a search term is a popular and profitable one, then Google will most likely ask for higher bids (some terms can cost as much as $22/click). If you bid the highest, you have a better chance of ranking number 1 in the sponsored results column where the ads appear. When your ad appears and someone clicks on it, you are charged what you bid. It’s kind of like the online version of a silent auction.

PPC Campaigns – How can you make the most of your PPC campaign?

It’s important to be strategic in your PPC campaigns. To keep costs low and results high, make sure to avoid broad search terms. Google’s Adword Keyword Tool tells you how competitive a search term is. Competitiveness is based on how many people search globally (around the world) and locally (in the U.S.) as well as how many other people are trying to optimize for that term. A highly competitive search term is harder to rank within, while a medium or low competitive search term makes it easier for your ad to rank.

It might seem counterintuitive to target a more obscure search term with less searches per month, but targeting lower competitive search terms increases the chances that the right people will see your ad and click on it. While the ad may not reach as many people, the people it does reach are more likely to find your ad relevant. So, before investing in a PPC campaign, it’s important to do keyword research to see what relevant terms are low to medium competitiveness so that you can structure your strategy.

Pay Per Click Campaigns – How you can beat out the competition

Beating out the competition is all about creativity. For example, the search term “t-shirt printing” is highly competitive, with 450,000 global searches and 201,000 local searches per month. But, the search term “t-shirt printing store” only has 1,600 global searches and 590 local searches a month. So, investing in a pay per click campaign for “t-shirt printing store” would improve the chances that your ad is seen by the right people while decreasing your costs. Because the term is less competitive, you will pay less per click while increasing your chances of converting customers.

Stay tuned for more articles in our Demystifying Google series.

Want to make the most of your online marketing efforts? Contact Incitrio at 858.202.1822 to get an honest review of your current efforts and to get brand-specific strategies proven effective in today’s online marketing jungle. We are an award winning, full-service marketing firm focused on client success in Search Engine Optimization, Graphic Design, Online Marketing, Email Marketing and Web Design.

Look out billboards and flyers. Online advertising is edging you out and it looks like it’s here to stay. We all know that print media is going the way of the dinosaurs and Jay Leno’s ratings. In today’s world, online advertising beats out print advertising in almost every sense. Online ads are now reaching more people in more locations than ever before, and for a lot less money than a traditional print ad campaign. Online ad sales continue to increase every year, with $63.4 billion spent on online ads in 2010. As of December 2011, 5 companies accounted for $40.4 billion (64%) of all online ad spending.

Guess which single company controls 45% of all worldwide online ad spending? That’s right, Google, the Goliath of the Internet world. Yahoo, Microsoft/Bing, AOL, and Facebook combined account for just 17% of online ad spending. So what makes Google’s advertising so appealing to companies that spend money on online ads?

Google Advertising – Why is Google on Top?

Google crushes the Search Engine competition. Bing, Microsoft’s answer to Google, might have cool background pictures and a catchy marketing campaign, but it still can’t compete with Google’s algorithm. Google’s algorithm is a proprietary blend of various technologies that rank search results.

The algorithm includes crawlers that visit websites and then index the site’s pages. The crawlers, or bots, follow links on the website to other websites and then index those websites. And the trail continues forever. Google then assigns these sites a PageRank, a number between 1-10 that shows a site’s SEO strength. The higher the PageRank, the more likely that the site appears closer to the top of search results pages.

Even the 80+ million dollar ad campaign that brought Bing brand awareness couldn’t help Bing to overtake Google. In the same year (2009), Google spent just $25 million on all of its ads and easily maintained its dominance. These statistics prove that, in the end, consumers care more about accurate results than about flashy marketing campaigns.

Google Ads – What do they mean for you?

Advertising on Google just makes sense because it is still the Search Engine of choice for over half of the world’s population. You can reach more people with less effort and money by advertising on Google. Stay tuned for further articles that will demystify the Google advertising platform and help you to make informed advertising decisions.

Want to make the most of your online marketing efforts? Contact Incitrio at 858.202.1822 to get an honest review of your current efforts and to get brand-specific strategies proven effective in today’s online marketing jungle. We are an award winning, full-service marketing firm focused on client success in Search Engine Optimization, Graphic Design, Online Marketing, Email Marketing and Web Design.

Print Designers

Need an engaging brochure, a memorable newsletter, or an impressive tradeshow booth? Incitrio is an award winning design and marketing agency in San Diego that specializes in print and web design. Call us for a free consultation at 858-202-1822 and start fresh.

Want a Transmedia video for your company? Call Incitrio to talk through your vision and pricing options.