The popularity of Facebook goes without mention. As the use of Facebook increases, it is easy to find more and more companies making a presence on Facebook Pages. Although there are many businesses using Pages, not many are using them well. The majority of companies using Facebook seem content with simply having a presence on this particular social media site alone, but the ones who have a comprehensive strategy will be the ones rewarded with an increase in business exposure and with a further strengthening of their brand. …Keep Reading
In the current business atmosphere, not adapting to current trends such as social media can make a company look outdated and out of touch. The basic reality is that today’s clients will rely on social media avenues to find your products or services, and will expect your company to make itself available through these avenues. If you are not making yourself available, opportunities can be missed and your competitors will bank on your absence. Additionally, a lack of participation through these mediums will not allow you create the web of information that search engines rely on to provide better results for each search result.
Google’s recent announcement that it will begin to index the rel=”author” attribute is a significant change in helping define authorship for online content. For decades, authors have had to struggle with getting the recognition they deserve for the content they create. Unless a website provides the author’s information immediately after each article, the reader has little knowledge on where the content is coming from. Search engines have had an even harder time with telling the difference between who is writing content. Search engines have simply provided results based on the content itself. It appears that with the new rel=”author” attribute, content will now be searchable by those creating it. In other words, a search for the author John Doe will likely provide search results for the author along with results for the content that the author has written. …Keep Reading
When one thinks of today’s hottest and most successful companies, one of the first things that come to mind is their logo. A company logo can say a lot about a company. In 3 seconds or less, it can tell you where the company was, where it is, and where it is headed. Communicating these company-specific attributes in such a short period of time is not an easy task. It takes asking the right questions, finding out who is the target audience, and it requires the study of all past branding efforts.…Keep Reading
Google Analytic Reports allow you to examine the details of how your website is working and how your visitors are interacting with it. You can find out how visitors are arriving to your site, and where they are leaving. This valuable information will allow you great insight on what is working on your site, and what is not. The details of the reports allow you to customize your search engine marketing efforts to strengthen the weak areas of your site, and to further strengthen the areas that are already performing well. The report provided by Google is meant to be easy to read, and allows you to see a timeline of how your website is doing through time (similar to stock market reports). …Keep Reading
In the cut-throat competition for first page search engine rankings, having a competitive edge is more important than ever. Most companies with a website understand the importance of online marketing, but too few of them know how to tell whether their website itself is efficient. Efficiency makes a difference in many ways, including faster load time and faster indexing time by search engines. There is no way of being more efficient than by creating a table-less, CSS based website. It is the perfect platform on which to build your organic search engine optimization campaign.…Keep Reading
As more businesses begin to realize the significance of online marketing in today’s economy, it becomes increasingly clear that the fast growing social review site, Yelp, cannot be ignored. Yelp can help a small business gain a foothold in a competitive online world by providing business owners direct access to their customers. This marketplace of opinions can help a business gauge customer sentiment and allows a business owner to interact on a one-to-one basis, addressing their customer’s needs and concerns. By using Yelp, a business can find out what customers are saying about their service. Additionally, a business owner can easily track trends, helping them to modify their service to better serve their client base. In order to succeed with Yelp, a business owner must first be willing to routinely spend the time updating, and responding to both good and bad reviews. It’s all a matter of joining the conversation.…Keep Reading
Google Panda’s Update is Changing the Rules for Internet Search
Companies looking to make a first page presence in Google search results have generally followed the same set of guidelines since the advent of search engines. The formula was simple: increase content and create as many links as possible to your site. This formula has worked for many years until the most recent Google algorithm update (Panda), which is the most significant change to Google’s online search engine in recent years. …Keep Reading
Channel 6 Reporter, Marc Bailey recently interviewed Angela Hill, Creative Director & President of Incitrio. The topic? The 2010 AIGA Y International Design Conference held in San Diego and the impact of design on our world.
In this interview, she explains how everything around us from the packaging of a teapot to the design of a toothbrush requires the careful and thorough work of a designer. Even something like user experience of a website requires careful design thinking to ensure their client is able to control the path in which the user will navigate through their site and cause that action to lead to a sales conversion.…Keep Reading
Case Study: Grasshopper.com (formerly GotVMail Communications)
BACKGROUND
GotVMail Communications was founded in 2003 as a virtual business phone (PBX / VOIP) telecommunications product/service company to help smaller businesses give the appearance of being much larger than they really were. They were a strong, smaller company looking to grow. …Keep Reading
The popularity of Facebook goes without mention. As the use of Facebook increases, it is easy to find more and more companies making a presence on Facebook Pages. Although there are many businesses using Pages, not many are using them well. The majority of companies using Facebook seem content with simply having a presence on this particular social media site alone, but the ones who have a comprehensive strategy will be the ones rewarded with an increase in business exposure and with a further strengthening of their brand. …Keep Reading
In the current business atmosphere, not adapting to current trends such as social media can make a company look outdated and out of touch. The basic reality is that today’s clients will rely on social media avenues to find your products or services, and will expect your company to make itself available through these avenues. If you are not making yourself available, opportunities can be missed and your competitors will bank on your absence. Additionally, a lack of participation through these mediums will not allow you create the web of information that search engines rely on to provide better results for each search result.
Google’s recent announcement that it will begin to index the rel=”author” attribute is a significant change in helping define authorship for online content. For decades, authors have had to struggle with getting the recognition they deserve for the content they create. Unless a website provides the author’s information immediately after each article, the reader has little knowledge on where the content is coming from. Search engines have had an even harder time with telling the difference between who is writing content. Search engines have simply provided results based on the content itself. It appears that with the new rel=”author” attribute, content will now be searchable by those creating it. In other words, a search for the author John Doe will likely provide search results for the author along with results for the content that the author has written. 
Google Analytic Reports allow you to examine the details of how your website is working and how your visitors are interacting with it. You can find out how visitors are arriving to your site, and where they are leaving. This valuable information will allow you great insight on what is working on your site, and what is not. The details of the reports allow you to customize your search engine marketing efforts to strengthen the weak areas of your site, and to further strengthen the areas that are already performing well. The report provided by Google is meant to be easy to read, and allows you to see a timeline of how your website is doing through time (similar to stock market reports). 
As more businesses begin to realize the significance of 
