Channel 6 Reporter, Marc Bailey recently interviewed Angela Hill, Creative Director & President of Incitrio. The topic? The 2010 AIGA Y International Design Conference held in San Diego and the impact of design on our world.
In this interview, she explains how everything around us from the packaging of a teapot to the design of a toothbrush requires the careful and thorough work of a designer. Even something like user experience of a website requires careful design thinking to ensure their client is able to control the path in which the user will navigate through their site and cause that action to lead to a sales conversion.…Keep Reading
Case Study: Grasshopper.com (formerly GotVMail Communications)
BACKGROUND
GotVMail Communications was founded in 2003 as a virtual business phone (PBX / VOIP) telecommunications product/service company to help smaller businesses give the appearance of being much larger than they really were. They were a strong, smaller company looking to grow. …Keep Reading
I keep hearing that old song by David Bowie, or Vanilla Ice for you younger folks. Man, are marketing directors under some serious pressure these days! With all the hype going on around social media, CEOs are pushing harder than ever for marketing departments to implement online marketing strategies. Here’s what I keep hearing: “Everybody’s doing it.” “I just went to a (blank) industry conference and the keynote said it’s critical to my sales growth.” “Let’s make sure we’re not the last one on the bandwagon.” “Just throw something up there.” “I want it done within the month, no excuses.” “I don’t care if it’s a Facebook Group, a corporate Twitter personality or if we start blogging…just get it done!” …Keep Reading
To begin any onsite SEO, you must first start with a website analysis. An analysis will provide a snapshot of where your website is at and what needs to change to reach your goals. I recommend using www.websitegrader.com. Website Grader is a great tool because it not only provides a snapshot of your website, but also allows you to compare your website to competitors. The report will provide you with a score from 1-100 of your current onsite SEO strength. From there, you can create a plan to allocate your time and effort in the areas that need the most work. The report will also provide you with the amount of indexed pages and inbound links of your website vs. your competitors. This information will be invaluable when creating your online marketing strategy. …Keep Reading
Attract and Retain Your Donors with an Integrated Online Strategy
by Angela Hill, President and Creative Director INCITRIO | Creative Solutions for Global Brands
In today’s marketing environment, “social media” has become an all-encompassing buzzword that excites and terrifies professionals everywhere. What is it exactly? Why do I need it? And, most importantly, what exactly can social media do for me without eating up all of my valuable time? …Keep Reading
Incitrio is a boutique design firm located in Sorrento Valley, San Diego, California. We work primarily with B2B clients in California, but have clients around the US and the world. We are seeking a senior designer / art director with a minimum 10 years experience to come in on a 3-month full-time placement starting the last week of August. We will accept applications from designers not living in San Diego, but we will not pay for relocation and we require the 3rd interview be conducted in person.…Keep Reading
5 ONLINE MARKETING SECRETS TO INCREASING YOUR REVENUE AND PROFITABILITY
Through Search Engine Optimization and Website Design Optimization
In today’s economy, a marketing plan that’s not performing is unacceptable. No longer can you afford to leave any aspect of your budget unexamined. If you’re spending any money whatsoever on online marketing vehicles such as: your website, search engine optimization (SEO), pay-per-click (PPC or paid search) or email marketing, it is absolutely vital that your sales team and more importantly, your bottomline, are seeing results. The following are 5 must-read online marketing secrets that are 100% guaranteed to radically increase your sales funnel, revenue and profitability. …Keep Reading
Incitrio is proud to announce that our design for blog site: iLuvTrees.org was just selected from hundreds of competitors to win one of Graphic Design USA’s American Web Design Awards.…Keep Reading
I’ve been told quite a bit that I’m a maven when it comes to networking. Recently, I was asked to write some tips for a magazine in California on networking. The tips were so great, that I figured I would share it with all of you. Let me know what you think and feel free to email me if you need additional tips. …Keep Reading
