In this past week, the Obama campaign and the National Democratic party have come together to donate supplies and equipment from President-Elect Obama’s campaign offices around the country. Each office has partnered with iLoveSchools.com to ensure that local campaign offices donations go directly to nearby school districts for maximum impact and effect. Click here to read more. And, google “Obama donates thousands to schools” to read articles about this nationwide effort like the one in the Philadelphia Inquirer.

Incitrio is proud to have partnered with iLoveSchools.com to donate pro bono: branding analysis and strategy, logo refinement, stationery package design, collateral design, press release development, and cause marketing campaign & strategy development for the Obama partnership.

Said owner, Angela Hill at Incitrio: “iLoveSchools.com personifies the ideal non-profit: 100% of funds and equipment go directly to teachers and not ILS operations. They are making a direct impact on the nation’s Educational system by providing the opportunity for individuals and corporate donors to partner directly with teachers and schools at the local level. America’s teachers are getting the resources they need to create a better classroom environment for learning, regardless of geographic, demographic and economic limitations. Very few non profits can make that same claim.”

View samples of our design work for iLoveSchools.com: logo, website design.
Note: the new website will be live later this month, click on this link here to view the old site for comparison.

In Sumter, South Carolina, an ex-convict who said he thought he was being robbed gunned down a 12-year-old trick-or-treater, shot nearly 30 rounds with an assault rifle from inside his home after hearing a knock on the door. Quentin Patrick, 22, is accused of killing 12-year-old T.J. Darrisaw on Friday night. T.J.’s 9-year-old brother, Ahmadre Darrisaw, and their father, Freddie Grinnell, were injured but were released after being treated at a hospital.

The family attended a Halloween celebration in downtown Sumter, 45 miles east of Columbia, then stopped at Patrick’s house because the porch light was on, police said. Another sibling was with them but wasn’t hurt. Police said at least two of the boys were wearing ghoulish masks when they knocked on the door. The boys’ mother and a toddler stayed in the car nearby. Click here to read the full article.

A story like this is so horrible and sad to a mother of two little boys myself. A child getting hurt or killed is a parents’ worst nightmare. The fact that it came on a night that is dedicated to celebrating imagination and getting to know your neighbors, is beyond terrible. So, I am issuing a challenge. Right here. Right now.

Dear Paul Michaels, CEO of Mars, Inc. (aka Mars Candy),

What will you do to keep Halloween Safe for our Kids? In the face of tragedy, this is your moment to step up to the plate and do the right thing for your community and country. I challenge you to create a “Keep Halloween Safe” campaign.

Next Halloween, put (free) window decals in your candy bags and educate the public via television advertising. Tell the public: “Making sure our children are safe and happy this Halloween starts with you. Please put this window decal in the front window or on the front door of your house so that parents and trick or treaters know that your house is a Halloween Safe house.”

You have the marketing power, now it’s time to do the right thing for the children. Will you accept this challenge?

Sincerely,

Angela Hill

Incitrio