Gary Vaynerchuk, the best-selling author and “king of social media,” compares social media to boxing in his latest book, Jab, Jab, Jab, Right Hook. That’s right, boxing. He equates social media marketing with boxing and uses the metaphor to outline what successful social media is all about: Give Value, Give Value, Give Value, Make Your Ask.
The book tells you how to navigate the social media world and outlines some of the most common mistakes marketers make. Here are some of the top mistakes he outlines.
1. You’re speaking the wrong language.
Vaynerchuk says that the best social media content is native to the platform. In other words, the content speaks the right language in the right place. For example: you don’t post text or wordy explanations on Instagram. You don’t use Facebook as a place to post quick, hashtag rich content. Save the short, hashtag-filled content for Twitter and post your wordier explanations or ideas on your blog.
2. Your advertising strategy is so 1990s.
Back when TV ads ruled supreme, you could abruptly cut to a commercial and people accepted it. Now, interruptions in entertainment are akin to time-robbery. Consumers get incredibly frustrated with too many, or the wrong type, of ads on social media. “If you want to talk to people while they consume their entertainment,” Vaynerchuk says, “You have to be their entertainment.”
Instagram is for beautiful pictures. If you’re advertising on Instagram, your ad better be a beautiful picture or video. If you’re advertising on Facebook, a Buzz-Feed “top 10” or a how-to article can’t go wrong.
3. You’re all “right hook.”
We’re always telling out clients that social media isn’t about direct selling, but instead is about putting out great content. When you put out great content, you create a relationship with your consumers and they come to look to you as a source of entertainment, helpful tips, etc. By establishing this type of relationship, you can ensure that the “right hooks” you insert every once in a while (aka direct sales pitches) are received well.
Your ration should be mostly helpful and entertaining content with a sprinkling of direct selling.
4. You’re trying to create the wave.
Hashtags are like waves, Vaynerchuk says. The best way to surf is to ride the wave, not try to create it. You’re not going to get a hashtag to trend on Twitter unless you’re a celebrity. But, if there is already a trending hashtag that fits in with your brand, you can jump on that wave and ride it for all it’s worth.
5. Your tweets are invisible.
This is a really common mistake, and is so easily corrected it’s almost funny. Many people still start their tweets with @ (to tag a person, brand, etc). If you start your tweet with an @, it is automatically invisible to users because Twitter omits these posts from the home stream.
6. You think Snapchat is a fad.
Snapchat might go the way of Myspace and become a cute relic of the past. But right now, 400 million messages are sent via Snapchat every day. The core user base is between the ages of 13-25. This platform is not to be ignored.
Brands haven’t really ventured into Snapchat, but it’s a prime social media platform with a target consumer audience just waiting to be mined. So, don’t be afraid to innovate and implement a Snapchat marketing strategy.
7. You think you’re Don Draper.
We joke at our offices about being Mad Men characters, but we all know that world is a myth. As Vaynerchuk writes, “[Don Draper] lived in an easy world where … you could spend your whole career working to figure out how the print and television markets worked. This world, the one you and I live in, evolves every second, every day.”
You can’t tell your brand story on just one or two platforms, and you can’t expect to spend your whole career becoming an export in even one medium. You have to constantly adapt and find ways to engage in real-time, on the latest and hottest social platforms. Only then will you reach consumers where they live, and only then can you convert followers into customers.
Read the full article on Fast Company here: http://www.fastcompany.com/3022843/work-smart/7-critical-mistakes-youre-almost-certainly-making-on-social-media?partner
December 9th, 2013
Until very recently, Twitter analytics weren’t available to everyone. But, as of this month, anyone can see real-time details about mentions, follows, unfollows, & the number of clicks on each tweet. Plus, you can see even richer data about your followers, such as their tip interests, location, gender, and the top 10 accounts your followers follow.
Of course, the ability to see all of these analytics is a great win for marketers trying to measure their efforts on Twitter. But, these analytics actually represent a larger impact item: how to measure the impact of a brand’s marketing and social voice.
Measuring Social Voice
Social voice is a term that’s sprung up in the last few years to describe both online and offline brand mentions and conversations among consumers. Social voice is really about a brand’s overall consumer engagement, and how consumers relate to the brand. It’s a term that aims to capture that ever-illusive interaction between on and offline media that is so influential on consumer choices.
Measuring marketing’s impact on social voice isn’t easy. It’s such a fluid concept, and figuring out exactly how marketing efforts impact social voice is a constant struggle. In order to create effective marketing materials and initiatives, marketers want to know if their spending is boosting social voice and, if so, how that translates to revenue and/or reaching other business goals. Keller Fay Group, a WOM research and consulting firm, partnered with MarketShare to attempt to quantify how social voice influences consumer habits, online searches, sales, and brand perception.
Their research, thankfully, determined that social voice can be measured using real data. They confirmed that social voice is a major factor in consumer buying decisions both directly and indirectly and can increase a brand’s reach. If CMOs know how their marketing efforts boost social voice, they can allocate budget to the types of activities that have proven social voice benefits.
What is Marketing’s Impact on Social Voice?
Keller Fay’s research took into account years of data, including media ad spend, non-media marketing spend (like PR and events), on and offline brand mentions, Facebook Insights, Google search activity, and website traffic. The study took into account external factors like seasonality, competitor activities, and the economy.
The study determined that social voice accounted for anywhere between 10-54% of total marketing impact. Investment firms saw the highest impact (54%), followed by the automotive industry (27%), then beverages (25%), and brokerage firms (10%).
Of the brands studied, every 10% boost in social voice or word of mouth produced a measurable sales increase from 0.2-1.5%. Definitely nothing to sneeze at, especially in a tough economy. By increasing their online marketing budget by 10%, brands in the study saw a 1-5% increase in word of mouth. A 10% increase in offline spending increased word of mouth by 0.2-1.0%.
The report’s other interesting finding include:
- Social voice can generate as much organic search traffic as all other traditional marketing activities combined.
- Radio, TV, print, out of home, paid search, and online display all had a positive impact on online mentions.
- SEM and SEO efforts around keywords specifically associated with social voice increases online word of mouth, as do calls to action that encourage social sharing.
With Twitter’s new transparency and the Keller Fay report, we’re one step closer to being able to measure marketing’s true impact on social voice. We’re hopeful that as time progresses, measurements will become more sophisticated and budgets will be allocated accordingly. Hard data is always easier to work with than a hunch.
July 24th, 2013
Image Courtest mygoodbuzz.blogspot.com
At this point, most companies know that they need to have a presence on social media. But, even experienced marketers are scrambling to figure out how to utilize it to its full potential and what impact social has on business, sales, and marketing objectives.
This week, Mobile Marketing Watch posted a great infographic that boils down the basics of social media marketing. Of course, social media marketing is more complex than an infographic can handle, but in a world of too much information and not enough actionable content, this infographic is a lifesaver.
You can check out the infographic below. But, here are our top takeaways, and what they mean for marketers and businesses that want to create and manage a successful social media campaign.
1. 52% more leads generated when marketers spent 6+ hrs/week engaging on social media.
Okay, it sounds like a lot of time. 6 hours is almost an entire workday. But, social media is like your morning exercise regimen. You just have to get into the habit, and then you feel wrong if you haven’t engaged on social media that day. And, it is a daily habit. Social media is constantly changing and is only effective if you’re consistently posting interesting content.
2. 46% of online users count on social media to inform their purchasing decisions.
If no other statistic convinces you that social media is essential to a modern business’ growth, this stat should. More and more people are getting information about products and services via social media. It’s essential to have a strong, engaged presence on the social sites where your target customers spend time.
3. Tag people in photos and posts on Facebook, but don’t send mass messages to your followers.
Facebook is a culture in and of itself, and it’s users follow certain standards and “dos and don’ts.” One major “don’t:” do not send mass messages to the people that like your brand’s page. Most people hate personal messages on Facebook unless they’re just that – personal. Most people don’t read them and get annoyed when brands send them. Instead, tag other brands and consumers that engage with your page (or that you want to engage with your page) in posts and photos. That’s a much more acceptable and effective way to reach your audience.
4. After 1,000 Facebook likes, the average company saw a 185% increase in traffic to their website every day.
Say what you will about the value of a Facebook like, but this statistic is pretty clear. While it’s hard to quantify the value of one like, it’s obvious that many likes contributes to a stronger online marketing strategy. At a certain point, likes equal website traffic. Then, it’s up to your website to turn that traffic into qualified leads. Make sure to post links to your website in almost every post.
5. Companies that use Twitter average double the amount of leads per month compared to those that don’t.
Sounds too good to be true, but we’ve seen it in action. We had a client that had a twitter account but wasn’t tweeting regularly or engaging with key influencers. A targeted social listening campaign and regular tweeting, following, and re-tweeting lead to an increase of 13 leads from the previous month. Twitter, when used correctly, is lead gen gold.
Want to read more? Check out the article on Mobile Marketing Watch by clicking here.
June 6th, 2013
Everyone is using hashtags. You’ll see them on Twitter, Instagram, Vine, Pinterest, and, for those stubborn holdouts, on Facebook (which doesn’t support hashtags at this time, but may in the future.) But why are hashtags valuable for marketers, and how can you use them?
How to Use Hashtags for Marketing
Hashtags are a great way to search for what people are talking about in your industry or market space. They’re also great for monitoring mentions of your brand on social media platforms. But, hashtags only work well for marketing when there is a thoughtful, targeted strategy applied to them.
For example, creating a unique hashtag to draw attention to your brand name, a new product or service launch, an upcoming event, or a contest or promotion is a great way to increase engagement in a measurable, tangible way. In order for this strategy to work, you’ll need to promote the hashtag. Get the hashtag some more visibility by paying to promote tweets that mention it. Include it on marketing materials, whether they’re for print or online. Mention it on all social media channels, not just the ones that actively support hashtags, so that you can drive traffic to the correct social media platform.
Steps to Creating a Successful Hashtag Campaign
Of course, creating a hashtag isn’t as easy as just throwing out the first idea that you come up with. Hashtags need to follow some specific guidelines to ensure that they have a higher potential for taking off. Below are a few tips for using hashtags correctly in marketing campaigns:
- Do Your Due Diligence. Make sure that other brands or ideas/concepts aren’t already using your proposed hashtag. This could lead to an unintended association or identity, never a good thing when it comes to branding (consistency and attention to detail is key).
- Use Capital Letters. It sounds silly, but using capital letters to separate the words can mean the difference between a great hashtag and an unintentionally confusing and even insulting one (like the hashtag #nowthatchersdead that surfaced after Margaret Thatcher died. It was mistaken for “Now that Cher is Dead.” Not a good mistake).
- Use Different Hashtags for Different Events/Promotions. It’s easier to track hashtags if each hashtag is unique to a specific initiative. Just make sure they’re clear, otherwise they can confuse consumers (and you!)
- Don’t Hashtag Stuff. We all hate that Twitter user. The one that uses 120 of the 140 characters on hashtags. Tweets (or other social posts) with too many hashtags are confusing and look more like they came from a robot than a real person.
- Keep it Short. Short, sweet hashtags are memorable and easy to use, plus don’t take up the entire 140 characters in a Tweet.
April 30th, 2013
Rice Krispies had a problem. They had spent so many years marketing their cereal as perfect for making sugary, sweet treats that they were seen as an indulgence. Rice Krispies were perceived as treat, not an everyday breakfast option moms could offer to their children. To combat their public persona, Rice Krispies decided to go back to basics.
Real Moms & Kids, Real Results
Because moms had begun to think that Rice Krispies themselves were sugary and sweet, the cereal was no longer perceived the way it wanted to be – as an everyday experience that tasted good and was good for you. So, Rice Krispies decided to enlist the help of real moms to change other mom’s perceptions.
Rice Krispies took a look at how moms and children were interacting with Rice Krispies both on and offline. Of course, their first stop was their already-existing fan base on Facebook. They also tapped into their brand advocates in their CRM system. Rice Krispies made it easy for moms to share photos of their children enjoying Rice Krispies as a healthy breakfast. Rice Krispies then used these photos as part of a campaign showcasing real moms and kids that drove traffic to the Rice Krispies Facebook page (where more of this type of content was displayed).
This strategy was a ground-up, organic way to drive engagement and change perceptions. As Matt Jordan from Biggs|Gilmore points out, many brands rush into contests or giveaways to motivate followers to share and engage with a typically low-engagement brand. But, that’s not necessarily the way to go. The submissions and content that you receive is usually not authentic, as these consumers aren’t really brand advocates and are just trying to win something. Instead, it’s important to create a campaign with real humanity behind it, one that recognizes that your brand is a part of someone’s life. By engaging with fans on a more emotional level, you’ll encourage authentic sharing.
How to Create Authentic Engagement
As consumers become more and more empowered, brands have less traditional control over their image. Traditionally, a strong branded presence across platforms and a well-thought out, engaging message was enough. Now, however, what’s important isn’t what the brand says. It’s what the consumer interacting with the brand says. Consumers trust other consumers, especially friends, much more than they trust brand messaging and positioning.
But, this doesn’t mean that brands are completely out of control and at the mercy of consumers. It just means that authenticity and a great product/service are crucial to a brand’s success. As a culture, we’re moving away from branded messages and into branded experiences. When consumers interact with brands, especially online, they expect those brands to deliver content that’s shareable – whether it’s funny, heartwrenching, or exciting in some way. Then, of their own accord, consumers will share this information with their friends and will fast become your unpaid brand advocates.
Brands that are succeeding online already know that content and authenticity are the names of the game. Brands like Red Bull and Pepsi are focusing their efforts on creating really stellar content that gets a lot of shares. Companies like Whole Foods are providing helpful information for their customers, whether it’s recipes or health info. And, brands are interacting with their consumers in real time via Facebook, Twitter, Instagram, and other social platforms.
In short, the new rule is to be authentic first. Blatant advertising won’t work. Don’t go off-brand message, but don’t make your brand message something that doesn’t resonate with consumers. And, most of all, remember that your customers are just people, like you. They want to know that your brand is backed by real people like them.
April 12th, 2013
Image Courtesy postdesk.com
Media publishing and consumption has changed drastically in the past 15 years. For children born in the 80s and earlier, a life without the Internet, smartphones, streaming video, and instant access to information was the norm. For children born in the 90s and beyond, expecting a device to react to your touch commands and Googling any question you have at any moment from any device is reality. They can no more conceive of a life without Netflix than they can a life with encyclopedias and dictionaries as the primary source of information.
The “Internet Native” digital generation, as they’re being called, consume and interact with information differently than their GenX peers. At last month’s iMedia Video Summit panel discussion, author Jack Myers centered the conversation around the generation he calls a “small band of impatient, empowered, multi-tasking, curious, confident, confused, sexually liberated, sometimes binge-drinking, and often fragile kids who were the first to be born into the Internet Age.”
Brad Fay, COO of Keller Fay Group, pulled together some data on the Internet Native generation (13-22 year olds) versus GenX-ers (30-49 year olds). Below is a summary of some of the most interesting takeaways and our thoughts on what it means for marketers.
13-22 year olds talk about brands an average of 120 times per week, compared to 70 times per week for their 30-49 year old counterparts. What this means for marketers is that 13-22 year olds are major influencers. They’re more likely to share brand content and recommend brands. When targeting the Internet Natives, be sure to create shareable, engaging content and focus on cultivating a relationship with those consumers. Then, they’ll become your brand advocates and suddenly your viral reach is exponentially larger.
All Media is Social Media
The 13-22 year olds are twice as likely as their GenX peers to leverage media content for conversation. Whether it’s sharing a magazine article on Twitter or posting a picture of a cool direct mail piece on Facebook, the Internet Natives are content curators and creators. Brands can leverage this trend by encouraging the 13-22 demographic to share content. This encouragement can be through a contest, a special offer, or by simply creating and pushing out content that just begs to be shared (it doesn’t have to be a funny cat photo to be shareable). A great example of this practice is companies like Gucci that are creating visually appealing banner ads with a “Pin-It” button embedded.
Social Media Participators
The Internet Natives have twice as many conversations online as their older GenX peers. But, what’s important to note is that these conversations are not replacing face-to-face interactions. They’re replacing traditional interaction like phone calls and even newer technology like emails. What does this mean for marketers? Keeping up with the Internet Natives means meeting them where they’re engaging in conversations – on social media. But, before diving into a social media campaign, take the time to understand your particular 13-22 year old demographic and their preferences and habits. Do they prefer Twitter or Facebook, Pinterest or Instagram? What type of messaging resonates with them and what imagery or videos are they sharing? By doing the research up front, you have a much better chance of creating a plan that will generate real results (viral reach and increased sales and brand awareness).
April 3rd, 2013
Image Courtesy Mashable.com
Last October, LinkedIn rolled out global video advertising. Before rolling out the video ads, users were only able to advertise with text ads. Both the text and the new video ads work much like Google ads, where the advertiser pays per click.
How Video Ads Work
LinkedIn video ads appear at 300×250px and compete for impressions the same way text ads do. The video must be 30 seconds or less. The video takes up the entire 300×250 ad unit and plays directly in the ad space when a user clicks on it. After the video is finished playing, users can click through to your company LinkedIn page or to your website/landing page.
Companies can either upload new videos or use videos from YouTube. Using videos from YouTube gives the added benefit of a “play” on YouTube, increasing your website’s SEO.
Are Video Ads Right For Your Company?
LinkedIn video ads sound like a great idea. But, are they right for your company? Below are some things to consider when deciding whether or not to advertise with videos on LinkedIn.
- Success of LinkedIn Text Ads. Has your company ever advertised with LinkedIn? If so, you’ll know how many impressions and clicks your ad received, as well as any leads that resulted. If you did not have any click-throughs, even after adjusting messaging and the audience, then perhaps LinkedIn is not the best forum for advertising your company. It may be best to try Google, Facebook, or Twitter. But, if your ads have gotten clicks and maybe clicks aren’t converting to leads or you want more clicks, than video ads could be a great experiment. If you haven’t used LinkedIn ads before, run both text and video ads simultaneously to see which performs best.
- Current Video Content. It seems obvious, but does your company have any video content currently? If so, you already have the content you need to create your ads. Even if the videos are longer than 30 seconds, you can always cut them down and upload them to YouTube or LinkedIn.
- Creating Quick, Cost-Effective Video Content. If you don’t have any video content but really want to test the effectiveness of LinkedIn video ads, consider making a video using a digital camera, Flip Video, or even a smartphone. Record a 30 second video of an executive giving your elevator pitch or talking about the exciting advancements in your product/service. Have them site against the wall with your logo on it or a plain, light-colored wall. Voila! You have a video to use for your ads.
- Demographics. Who is going to see your ad? Before setting up your video ad, you need to define what LinkedIn members will see the ad. Are they people with “Vice President” or “Chief Executive” in their title? Do they work at a company with at least 50 employees or more? Are they in a certain geographic area? It’s important to think about your ideal client or customer and tailor the ad parameters to that audience. You don’t want to waste money on clicks that won’t result in revenue.
- Ad Budget. It’s very important to define your ad budget on a per-day basis. Set your ad budget at a reasonable rate to begin with. Watch the ads every day for a week and see if and when you are reaching that budget. If your budget is maxed out by 9am and your ad is no longer being served, it makes sense to increase your budget or limit the parameters of the ad demographics.
We know that creating, monitoring, and adjusting LinkedIn ads can seem overwhelming. We’re here to help. Incitrio’s experienced online marketing team can create your LinkedIn text and video ads, monitor and adjust them as needed, all while collaborating with you and providing you with frequent updates. Call us today at 858-523-1822 or email us at firstname.lastname@example.org to discuss a LinkedIn ad strategy. We are a San Diego graphic design, branding, marketing, and web design agency that focuses on integrated strategies to grow our clients’ revenue.
January 23rd, 2013
Image Courtesy www.socialable.co.uk
2012 was the year of social media marketing. Now that 2013 is here, it is essential for businesses to include social media in their marketing plans to keep up with consumer trends.
Companies have the opportunity to join the worldwide conversation by communicating with customers through dedicated social media accounts. Social media increases consumers’ awareness and increases the amount of traffic to the company website. Plus, social media gives marketers a platform to reach their target markets directly. Social Media Today has created a 3 part info graphic based on the three s’s to follow when using social media.
- Make sure to provide the necessary, important information about your company on all of your social media profiles. It is important that users are able to understand your business and how it’s relevant to them.
- Search for likeminded people to connect with. Like Facebook pages that are relevant to your business, join LinkedIn groups, and follow industry insiders on Twitter. People in groups relevant to your business are more likely to be interested in your products or services.
- Interact with your followers. Post content on your social media sites that generates user engagement and then communicate with the respondents. This will keep users interested in your sites. Tip: photos and inspirational or funny quote are most often shared/commented on.
- Make sure you have great content. Creative headlines and appealing images go a long way in making sure your content stands out.
- Share internal questions and thoughts through your social media accounts. Asking questions and creating discussions will help you to engage users as well as better understand your target audience.
- Share content from other well-respected bloggers and social media superstars. Bloggers may return the favor and it will also help you to increase your following.
- Use tools that let you schedule posts in advance. There are many tools that can be used to set posts for certain times and days (like Hootsuite). Scheduling posts saves time and increases efficiency. In addition, it allows for posts to reach your target audience when is most affective.
- Share, don’t just promote. Users will stop following your business if all they see are promotions asking them to buy or do something. Sharing industry information that is not a direct pitch for your company will increase consumer trust.
- Periodically post a call to action. Every once in a while, link to your blogs landing pages so you can convert followers to customers.
January 9th, 2013
Image Courtesy of Brandingeye.com
We talk a lot about social media and why it’s important for brands to start engaging with customers online. A new Forrester Research study gives hard data that supports what everyone already seems to know – that social media is becoming increasingly important for marketing.
According to the study, 45% of people that have social networking accounts have interacted with a brand over the last 3 months. Of that 45%, 7% have followed a brand on Twitter and 7% have posted feedback on a brand’s profile. Not surprisingly, the best news comes for marketers targeting the younger generation. The study found that 56% of 18-23 year-olds have “liked,” followed, or become a fan of a brand, product, or company. In 2011, that number was only 41%. But, only 3% have actually spent money on a social networking site.
But, “Gen Zen” isn’t the only generation getting in on the action. Social media users 68 and older like an average of 3 brands on Facebook. The average user likes 9 brands on Facebook.
WHAT IT MEANS FOR MARKETERS
Social media is not one size fits all. A platform that works well for a retailer may not work well for a B2B company. And, regardless of your target audience, aiming for actual sales on a social media site probably isn’t the best use of your marketing time and dollars.
What the Forrester research confirms is what we’ve already suspected. People are spending more and more time on social media, and in the process, they are spending more time interacting with brands on social platforms. This interaction can be anything from liking a Facebook post to retweeting to sharing or commenting on a photo. Regardless of the interaction, the name of the game is engagement.
APPLYING A STRATEGY
Today’s consumer is savvy. Traditional advertising is off putting. Social media allows brands to humanize themselves and engage with their customers on a personal level.
To engage with customers on social media, brands should consider the following:
- Target Audience – What social media platforms does your target audience spend time on? What kind of information do they like and how do they like to receive it?
- Overselling – Social media is not a place for traditional horn tooting and in-your-face advertisements. A successful social media strategy is one built on a strong content marketing strategy.
- Brand Consistency – Even though it’s more informal, your posts and interactions on Facebook should be treated as another arm of your marketing division. The branding should remain consistent across your printed collateral, packaging, and online presence.
December 21st, 2012
As we move into 2013, another year that promises an even higher rise of the social, we ask ourselves – why is it that social media is so addictive?
A Harvard University study says that self-disclosure causes the release of dopamine, a neurotransmitter associated with feeling reward. According to the same study, 80% of posts on social media are self reflective, whereas only 30-40% during a conversation. So, social media allows us to be more self-involved than a regular person-to-person conversation. And, that’s addictive, thanks to that happy release of dopamine.
Online College Courses created an infographic to explain what happens to our brains when we surf a social media site. The basic breakdown?
- Sites like Facebook and Twitter are harder to resist than smoking, drinking, spending money, sleeping, and sex.
- 56% of people said that they wouldn’t take a job that didn’t allow them to access social media (even in today’s rough job market).
- The average Facebook user spends 405 minutes/month on the site, which amounts to 81 hours a year.
WHAT DOES IT MEAN FOR MARKETERS?
So what do these stats mean for marketers? Think about why people love social media. They like to talk about themselves. A lot. As a marketer, it’s important to work with this phenomenon instead of against it.
Use your company social media pages to encourage people to do what they like best on social media. Ask them to post their favorite way that they use your product or post an inspirational quote that they can share. No matter what it is, make sure that your followers can engage with your posts while being self-reflective. After all, that’s how they spend 80% of their time on social media.
Also, take into consideration that it appears that dopamine is released when you’re on a social media site. Dopamine is responsible for such feelings as reward/motivation, pleasure/euphoria, compulsion, and perseveration (repetition of a response). Your social media strategy should work within these feelings. Don’t try to break people out of the feelings, but try to have them include your brand within them. For example, compulsion is responsible for impulse buying. Posting a particularly irresistible image along with a 20% off code will most likely increase sales.
NEED HELP WITH SOCIAL MEDIA?
Want to create a social media strategy that works with the psychology instead of against it? Contact Incitrio at 858-523-1822 or email us at email@example.com. We are a full service branding, marketing, graphic, and web design agency in San Diego. We believe that every choice your brand makes – whether design or content related – has a direct effect on how consumers view your company. We focus on creating innovative solutions based on the human psychology.
December 17th, 2012