Brand Process

Branding
Incitrio has developed a proprietary branding strategy that will be released in book form in 2009. Our process carefully examines the 3Cs (company, competitors and customers/clients) critical to your success and then creates a strategy around the results.

Our company or corporate branding analysis takes a hard look at where you’re company is right now, what is or is not working and where you would like to be in 5-10 years. We partner with you develop your exit strategy and make sure all of your branding tactics mesh with that ultimate vision.

Our competitor analysis seriously examines your and your competition’s strengths and weaknesses to develop a profile of opportunities and threats. By creating a competitive strategy canvas, we can then discover the best ways to leverage your strengths and capitalize on your competitors’ weaknesses to increase sales and maximize profitability.

Our customer/client analysis develops a profile and map for your marketing team to understand the psychographic needs of your audience and enables our design team to create customized solutions based on the best ways to reach your target. Each customer-focused campaign might consist of different variables but clients will receive an overall strategy that clearly explains how tactics will be chosen and the ways they will be applied and changed across the different demographics.

Lastly, we take careful consideration of the best ways to position your company with regards to your competition and customer archetype so that your goals are met. Whether they be position for acquisition, increase conversions or maximize marketing budget and demonstrate ROI, our customized approach guarantees that your marketing dollars are well spent. Just ask our clients!

Incitrio offers branding strategy as part of a design package and in one-hour in-person coaching form. Please to request more information regarding our consulting services.

To learn more regarding our graphic design for print, graphic design for web and social media process, please click here. >