Green Overview

About Incitrio
Incitrio is 100% dedicated to being and going green. Our web hosting server is one of the only true clean power hosting companies, we recycle everything from paper and cans to toner and batteries. Most of our employees drive hybrid vehicles or take public transportation (we’re right across from a Coaster station). We educate our clients about the opportunities for FSC certification and redesign packaging with the cradle-to-cradle mentality. Our CEO is one of the founding members of the local AIGA EcoGrafik association, dedicated to educating designers about sustainability and sustainable design practices. Many of our clients include prominent members of the Clean Tech industry, and we are 100% dedicated to the triple bottomline: people, planet, and profit. to find out more.

What’s the difference between Going Green and Green-Washing?
Going Green is definitely a new, up-and-coming trend in the business community. Companies everywhere are jumping on the “Green” bandwagon, but…it’s not easy being green. Green washing is when a company slaps a green logo on a product and claims to be green.

Going Green is a lot more complicated than that and requires process analysis and often internal restructuring, in addition to re-branding and repositioning. In order for a company that sells a product to truly go green, they must examine the working conditions at the factory where their product is made, the waste and recyclability of that waste, the product design and its cradle-to-cradle life cycle, their packaging design, their corporate culture and their overall commitment to sustainability and contributions to a cleaner environment.