Lor Roybal > Corporate Identity

Lor Roybal is the next Picasso of the Southwest. This recluse artist based in New Mexico approached Incitrio via her art dealer to develop a sophisticated personal brand. Incitrio designed a logo and stationery package around her signature as well as a website to showcase her art in an online gallery. The one color card is elegant and sophisticated in its simplicity allowing her art to take center stage and her art dealer to use it as a marketing tool.