TKF > Non Profit Identity

TKF is a wonderful San Diego-based non profit dedicated to ending violence in schools. It was founded after the founder’s son was killed in a gang-related incident. Now, he and others affected by gang violence, go into schools and talk to children about how to deal with their emotion and anger after a fellow classmate is killed in an incident. They specialize in grief counseling and helping siblings learn how to deal with these emotions by sharing with them tools and stories of how violence leads to more violence, but they have the power to stop the cycle. Incitrio refined their logo, designed their stationery package and collateral and established a new set of branding guidelines to ensure consistency throughout the organization.