Barney&Barney > Insurance Case Study |
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Barney & Barney is the largest privately held risk management firm in Southern California, with expertise in risk management consulting, insurance brokering, underwriting and loss control. Since 1909, they have partnered with clients to provide the most appropriate, cost effective solutions for all of their clients’ insurance needs.
Re-Branding
Barney & Barney came to Incitrio for a fresh start, to develop a new branding campaign that would appeal to a much broader audience. As part of the overall re-branding effort, they needed a year-long print advertising campaign that supported their event sponsorship efforts and communicated their benefits in a nontraditional manner.
Incitrio created a diverse and flexible print advertising campaign built around the tagline of: "Getting You There Faster." The concept centered around the idea that if you hired Barney & Barney for your risk management needs, the relationship would be so successful and painless that it would thereby free up your time to accomplish the rest of your business goals, go on vacation and spend more time with your family.
The re-branding campaign was a tremendous success and one of the many factors that led to the Barney & Barney being named one of the Fastest Growing Companies in San Diego by the San Diego Business Journal newspaper.
Sales Collateral
The Barney & Barney sales team was resistant to marketing efforts and operated in silos. How do you brand an older, established firm and develop a system that unites all sales and marketing efforts?
The solution: Build a brand that integrates the firm's diverse portfolio of solutions while simultaneously allowing for customization to satisfy each sales team's differentiated needs.
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