MatrixDirect > Online Campaign

MatrixDirect is a national insurance services company with offices in San Diego, CA. Matrix Direct approached Incitrio to develop a series of online marketing campaigns focused by either product offering or specific customer archetype. Incitrio performed an extensive customer archetype and product offering analysis to determine the strategy, placement and design for each campaign.

The result for a small box banner ad placed on a prominent financial website was that the MatrixDirect ad performed at an astounding 60% click-thru rate while the competition hovered at a 2-5% click-thru rate.