| Barney&Barney > Corporate Overview Brochure |
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Barney and Barney is the largest privately held risk management firm in Southern California. Their sales team was resistant to marketing efforts and operated in silos. How do you brand an older, established firm and develop a system that unites all sales and marketing efforts?
The solution: Build a brand that integrates the firm's diverse portfolio of solutions while simultaneously allowing for customization to satisfy each sales team's differentiated needs.
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