American Council on Exercise & AARP > Print Advertising |
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The American Council on Exercise (ACE) is a highly regarded non-profit organization located in Southern California. ACE joined with AARP to develop a strategic relationship in which ACE’s fitness trainer membership would gain certification to uniquely serve a growing aging audience. They needed a co-branded print advertising campaign to communicate to their fitness trainer audience the benefits of their new strategic relationship as well as the numerous prospective clients it would bring to the table.
Incitrio developed a series of print ads with friendly verbiage and approachable imagery. Affectionately referred to as the "Hello" campaign, the print advertising campaign introduced millions of prospective clients to their personal trainer audience as well as communicated the direct benefits each trainer would receive as a result of participating in the program.
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