Capstone > Print Advertising

Capstone is a venture capital firm located in New York. They needed a print advertising campaign that would reposition them and enable them to stand out on the East Coast. Their "me too" competitors all used the same language, targeted the same clients and went to the same tradeshow events. The challenge was to get through all of the advertising "noise," clearly communicate Capstone's diverse offerings and position them as the only qualified solution to a very busy, savvy CEO.