Kirby Noonan Lance & Hoge > Print Advertising

Kirby Noonan Lance & Hoge is a mid-sized law firm specializing in complex litigation. They came to Incitrio wanting to relaunch the brand with a new look & feel via a strong print advertising campaign. With top-notch clients and best-in-class perception, in no way did they want to alienate their huge referral pool of industry peers. Yet, they simultaneously needed to appeal to both corporate clients and industry peers.

Incitrio developed a print advertising campaign that positioned KNLH at the front-end of both target audiences' minds as the best complex litigators in town without alienating either audience. The fun imagery and "Winning Solutions for our Clients" header married with the "We don't mess around" subheader simultaneously communicated their tenacious determination tempered with a humanistic, approachable side. The "bulldog" print advertisement was a huge hit with attorneys within the firm as well as their referral audience at large.