Sonartec Starlet > Print Advertising

Sonartec is a maker of extremely high-end golf clubs for amateur and professional golfers. While established in the male market, Sonartec came to Incitrio looking to brand a revolutionary new set of clubs specifically for women and launch a strong print advertising campaign just in time for Valentine's Day.

Incitrio created a contemporary and highly innovative print advertising campaign that clearly distinguished this club set from their competitors boring, white advertisements in traditional golf magazines. Pairing the striking imagery with the compelling header of "This Season's Must-Have Little Black dress" as well as naming the club as the "Sonartec Starlet," made this print advertisement the belle of the ball.