| American Council on Exercise > Tradeshow Booth |
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The American Council on Exercise is a large non-profit organization that acts as a national certifying body for fitness trainers. ACE needed a tradeshow booth that could be reconfigured from a 20x20 to 10x20 to 10x10 to accommodate the many tradeshows they attended.
The solution was to develop a flexible system of compelling graphic panels that communicated the diversity of their offerings yet exuded authority and leadership regardless of the configuration. The end result was a graphically bold booth that when paired with their colorful array of marketing materials established them firmly in the forefront of attendees' minds.
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