| Indata > Tradeshow Booth |
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Indata is a privately held high tech firm that develops enterprise software for investment traders. They are a leading industry provider of software solutions for buy-side firms including trade order management, compliance, portfolio accounting and front-to-back office. Since 1968, Indata has provided the investment community with the most timely and accurate transaction-based portfolio performance analysis products.
When Indata first approached Incitirio for a re-branding and print advertising campaign, they were a relatively small player in their industry competing against some very large 800 lb. gorilla firms. However, unlike their competitors, they had the best product on the market and were looking for a way to stand out from their competition in a no-holds barred, yet professional manner.
As an up-and-comer in their industry, they needed a tradeshow booth design that stood apart from their competition and wowed their prospective clients. The solution was an innovative design with a custom tradeshow display made from plexiglass, maple and a fabric scrim. By combining complex printing techniques and backlighting for effect, the end result highlights tradeshow design elements to create a dramatic booth that makes a major branding statement and establishes Indata as a serious contender.
The end result was a display that not only wowed prospective clients, but also made their competition sit up and take notice. The tradeshow booth design in combination with the comprehensive rebranding campaign performed by Incitrio enabled Indata to gain serious market share in a highly competitive industry. Incitrio continues to develop additional brand extension elements for Indata as a part of our continued relationship.
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