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Outliers: The Story of Success
by Malcolm Gladwell
Amazon.com best of November 2008:
Now that he's gotten us talking about the viral life of ideas and the power of gut reactions, Malcolm Gladwell poses a more provocative question in Outliers: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Buy from Amazon.com >
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The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
From Publishers Weekly:
The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Buy From Amazon.com >
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Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell
Amazon.com Review:
Blink is about the first two seconds of looking - the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Buy From Amazon.com >
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renee Mauborgne
From Publishers Weekly:
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." Buy from Amazon.com >
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Never Eat Alone: And Other Secrets to Success
by Keith Ferrazzi
From Publishers Weekly:
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. Buy From Amazon.com >
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Crucial Conversations: Tools for Talking When Stakes are High
by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephen R. Covey
From AudioFile: Mainly about resolving conflicts and influencing people, this useful guide covers every conceivable aspect of talking with others. People hear facts and stories and turn them into shared knowledge when they're not attacked or overpowered - in other words, when they feel safe. Buy From Amazon.com >
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
by Hermann Simon, Frank F. Bilstein, Frank Luby
Amazon.com Description:
A Contrarian Approach to Earning Profits in Mature Markets
How do companies in mature markets--where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by--achieve sustainable increases in profits? Buy From Amazon.com >
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
by Jay Conrad Levinson
Amazon.com Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. Buy From Amazon.com >
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The Quiet Revolution in Email Marketing
by Bill Nussey
Amazon.com Description:
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. Buy From Amazon.com >
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The Power of Focus: What the Worlds Greatest Achievers Know about The Secret of Financial Freedom and Success
by Jack Canfield
From Booklist:
Canfield and coauthors Mark Hansen and Les Hewitt recommend that we concentrate on our strengths, set goals, and focus on them. Canfield and Hansen created the Chicken Soup for the Soul series, which now has 27 titles and has sold 47.5 million copies. Buy From Amazon.com >
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The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
by Jim Loehr
From Publishers Weekly: The authors, founders of and executives at LGE Performance Systems, an executive training program based on athletic coaching programs, offer a program aimed at stressed individuals who want to find more purpose in their work and ways to better handle their overburdened relationships. Just as athletes train, play and then recover, people need to recognize their own energy levels. Buy From Amazon.com >
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Now, Discover Your Strengths
by Marcus Buckingham
From Library Journal: The premise of this new management study, a follow-up to Buckingham's First, Break All the Rules (S. & S., 1999), is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. The authors, researchers at the Gallup Organization, have analyzed results of interviews conducted by Gallup of over 1.7 million employees from 101 companies and representing 63 countriest. Buy From Amazon.com >
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The Art of Pricing
by Rafi Mohammed
From Publisher's Weekly:
Mohammed's breezy, informal account of a range of pricing strategies takes as its starting point the realization that different "customers place different values on the same products." With this in mind, Mohammed (Internet Marketing) recommends a variety of strategies that will attract customers with different product evaluations and yield different profit margins. Buy From Amazon.com >
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Corporate Social Responsibility
by Kottler
Amazon.com Description:
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. Buy From Amazon.com >
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