Speeches

Social Media
Let's Get Social! Attract and Retain Your Donors with an Integrated Online Strategy
by Angela Hill, President and Creative Director, Incitrio

In today's marketing environment, "social media" has become an all-encompassing buzzword that excites and terrifies professionals everywhere. What is it exactly? Why do I need it? And, most importantly, what exactly can social media do for me without eating up all of my valuable time?

In this workshop, Angela Hill from Incitrio will teach you the basics of social media as well as share cutting edge techniques to help you kick-start your online marketing campaign. Listen to non-profit case studies, large and small, to discover fascinating ways your peers are using social media to leverage their internal teams. Learn how to create your own social media plan that is scalable and attainable. Discover best practices for training your staff and volunteers to communicate online. Discuss how social media can leverage and augment your existing content. And, lastly, use social media as a powerful tool to manage ongoing donor relationships, engage your volunteers and attract new funding.

• Social Media - terminology, tactics and tools
• Best practices case studies from small and large non-profit organizations
• How to create your own social media plan
• Best practices for training staff/volunteers to communicate online
• How to leverage existing content across multiple platforms to create "buzz"
• Tips for managing ongoing donor relationships, volunteer engagement and fundraising online

Click here to download Social Media for Non Profits presentation.>

Personal Branding
How to Network, Brand Yourself and Find the Right Job for You.
In this 3-hour workshop (can be condensed to a 1-hour speech), you will learn the ins and out of networking, which events to attend, how to brand yourself personally and attract the right opportunities to you.

"When Incitrio's Angela Hill spoke to my graphic design students she did so with great insight and a wonderful sense of style."
     -Randall Cornish, Educator

"Your presentation at the Saturday class has been so helpful and we are putting it into effect as much as we can. We have both created and practiced our elevator pitch and I have updated my portfolio. Most importantly, I now have a greater confidence presenting my personal brand."
     -Ellen Boemer, Graphic Designer

Brand Experience Design
How to Make Your Brand Work for You
In this 3-hour hands-on workshop (can be condensed to overview 1-hour speech), you will learn how to analyze your company, your competition, develop a customer archetype profile and optimize your brand based on competitor weaknesses and customer opportunities to create your unique custom branding strategy.

This workshop will be given in its new format for the first time starting in December of 2008. Check back for reviews in January.

Online Branding Strategy
Online Marketing Tips for Baby, Teenager and Adult Brands
In this 1-hour speech, you will learn how to assess your company’s brand in relation to your future goals, your competition and your industry as a whole, then be given the age-appropriate tools to position your company for differentiation and success.

“By far the most comprehensive and easy-to-understand speech I have ever attended about online marketing.”